09.20.2018
SERIE DE PARC INDUSTRIAL
Liderul timpurilor si nord-vestul PENN-ului
20 septembrie 2018
Un lucru legat de John Augustine, presedinte / director executiv al Penn’s Northeast, Inc., este entuziasmul sau – pentru slujba sa, pentru misiunea sa si pentru viitorul nostru economic. Augustine a spus ca misiunea lui Penn Northeast este simpla – de a aduce afaceri in nord-estul Pennsylvania.
„Cu cat mai multe afaceri aduce Penn-ul de Nord-Est, cu atat vor fi create mai multe locuri de munca”, a spus Augustine. „Cu cat se creeaza mai multe locuri de munca, cu atat economia va deveni mai puternica. Daca economia se va intari, Pennsylvania de nord-est va inflori. ”Augustine a spus ca misiunea Penn Northeast este de a imbunatati economia regiunii prin noi investitii, crearea de locuri de munca si cresterea posibilitatilor de afaceri potentiale pentru intreprinderile regionale.
Aceasta abordare regionala, a declarat Augustine, este cheia succesului economic. El a aratat clar ca atunci cand Penn’s Northeast si-a pus propunerea de a trimite pe Amazon.com cand cautau o locatie pentru noul lor cartier general, HQ2. Regiunea nu a facut lista finala, dar pachetul si abordarea regionala, a spus Augustine, vor fi cheie pentru a atrage angajatorii.
„Servim ca unicul punct de contact al Northeastern Pennsylvania pentru intreprinderile care doresc sa se extinda sau sa se relocheze. Suntem legatura dintre partenerii de nord-est ai Penn, Commonwealth-ul Pennsylvania si intreprinderile care cauta noi site-uri. Pentru indeplinirea acestor obiective, Northeast Penn este o organizatie de membru. Taxele permit personalului nostru sa comercializeze proactiv NEPA ca locul 1 pentru a face afaceri pe coasta de est. “
– Ioan L. Augustin III
Ce este nord-estul lui Penn?
Penn’s Northeast (PNE) este agentia regionala de dezvoltare economica non-profit din Pennsylvania de Nord-Est, dedicata atragerii angajatorilor de calitate in regiunea noastra. Nord-estul Penn serveste judetele Lackawanna, Luzerne, Monroe, Wayne si Schuylkill, precum si comunitatea Berwick.
Creata de o coalitie de lideri de afaceri privati, companii de utilitati, organizatii locale de dezvoltare economica, Camere de comert si guverne pentru a promova activele colective ale statului Pennsylvania de Nord-Est, Penn’s Northeast faciliteaza crearea si pastrarea de locuri de munca de calitate, prin comercializarea Penny-ului de Nord-Est in lume si prin furnizarea de asistenta pentru selectia site-ului si stimulenta pentru intreprinderi, brokeri imobiliari, dezvoltatori si consultanti in selectarea site-urilor.
Organizatia serveste ca un singur punct de contact regional pentru intreprinderile care doresc sa se mute sau sa se extinda in nord-estul Pennsylvania, functionand ca legatura intre partenerii de dezvoltare locala, Commonwealth-ul Pennsylvania si intreprinderile care cauta noi facilitati.
PNE a fost creat pentru a indeplini un set specific de responsabilitati – marketing extern colaborativ si asistenta pentru selectia site-ului – in numele organizatiilor sale membre.
Drept urmare, Augustine a spus ca activitatea de nord-est a lui Penn nu ar fi posibila fara activele aduse la masa de catre partenerii regionali – dezvoltarea terenurilor industriale intreprinse de grupuri locale de dezvoltare industriala si dezvoltatori privati; programe de finantare si stimulare gestionate de banci si entitati nonprofit; cercetari efectuate de Institutul pentru Politici Publice si Alianta NEPA; puterea educationala a colegiilor si universitatilor din nord-estul Pennsylvania; si cooperare stransa cu guvernele municipale, judetene, de stat si federale.
Augustine a spus ca nord-estul Penn (PNE) a fost creat cu cunostinta ca nord-estul Pennsylvania este o regiune mare si variata. In consecinta, organizatia munceste din greu pentru a raspunde diversitatii sale forte, a geografiei sale si a partilor interesate.
PNE este finantat prin contributii anuale de la partenerii fondatori si membrii privati si investitori. Organizatia mentine un personal format din doi: un presedinte / CEO si un director de marketing.
De la infiintarea sa in 2002, Penn Northeast si partenerii sai au contribuit la aducerea a peste 10.000 de locuri de munca in zona sa de servicii din cinci judete .
Istoricul parteneriatului
• La 1 iunie 2002, liderii de afaceri si comunitati locale din cinci judete din nord-estul Pennsylvania au semnat un acord prin care a fost creata o noua organizatie care sa comercializeze regiunea. Au participat reprezentanti ai 16 organizatii diferite, angajandu-se sa lucreze impreuna pentru a atrage companii in nord-estul Pennsylvania.
• Numita „Penn’s Northeast, Inc. ”, noua organizatie a devenit responsabila pentru generarea de oportunitati de creare de locuri de munca si realizarea de marketing, branding si consolidarea relatiilor necesare pentru cresterea numarului de angajatori interesati care ar avea in vedere localizarea afacerii si aducerea de locuri de munca de calitate la Pennsylvania de nord-est.
• Noua organizatie isi are radacinile in eforturile de voluntariat din anii precedenti. John Levitski, directorul regional PPL Electric Utilities, care a fost presedintele initial al Penn Northeast, si-a descris originile:
„In 1993, primele eforturi voluntare de marketing regional s-au format printr-o organizatie numita Eastern Access Group (EAG). Pe masura ce grupul se indrepta spre crearea unei identitati mai eficiente pentru regiune, aceste eforturi s-au conturat in 1996 in cadrul unei organizatii de voluntari numita Penn’s Northeast. Desi am reusit pana acum foarte mult prin activitatea voluntarilor, am dorit sa crestem vizibilitatea statului Pennsylvania de nord-est cu selectionarii, dezvoltatorii si factorii de decizie corporativi nationali si internationali.
“To take our efforts to the next level in today’s extremely competitive economic development climate, we needed to go beyond a volunteer group. We needed to hire staff dedicated solely to marketing the area, and to secure the partnership agreements and financial commitments from key stakeholders to make that possible.”
What PNE Does
Site Selection Services
Simply put, the purpose of Penn’s Northeast is to raise awareness, stimulate interest, foster relationships, and keep Northeastern Pennsylvania on the minds of site selectors, brokers and companies interested in expanding or relocating their businesses.
As a first point of contact, PNE can promptly provide regional information to potential prospects. PNE helps them define their needs, identify potential sites, provide them with demographic and salary information, and connect them with other economic development groups and chambers of commerce in specific areas of interest. PNE also arranges tours of sites throughout the region.
When PNE sells Northeastern Pennsylvania, the story always begins with the region’s key assets:
– Only a two-hour drive from New York and Philadelphia.
– Five major interstate highways running directly through NEPA.
– More than 1 million residents living in the region.
– Nineteen colleges and universities with 40,000 enrolled students.
– A skilled and reliable labor force.
– Lower utility and living costs.
– High quality of life and year-round outdoor activities in a safe and family-friendly region.
Leads
PNE obtains leads about potential clients from a variety of sources.
Many come from the Governor’s Action Team, a state economic development organization whose job is to recruit out-of-state companies to Pennsylvania, and Pennsylvania’s Office of International Business Development, whose job is to recruit foreign direct investment to the Commonwealth.
Other potential deals originate from former clients that have worked with Penn’s Northeast, from the organization’s own prospecting efforts at trade shows, and through PNE’s award-winning advertising and marketing campaigns.
“In the end, it’s all about leads,” Augustine said. “PNE’s marketing activities are intended to generate leads from businesses that are actively seeking a new location for relocation or expansion purposes. For economic development organizations, the ability to turn a single lead into a definite sale often means bringing a multi-million-dollar project and hundreds of jobs to a region.”
PNE’s lead-development system, which began in 2003, continues to work well, with the organization recently processing its 373rd lead.
Companies such as Pepsico, Two Chefs on a Roll, Archer Daniels Midland, c3i, Johnson and Johnson, SECCAS, and many more are located in Northeastern Pennsylvania today because of the marketing and sales efforts of Penn’s Northeast and its economic development partners.
Penn’s Northeast is one member of a team — its work wouldn’t be possible without its local economic development partners. They are hardworking, knowledgeable experts with a passion to see their respective communities and Northeast Pennsylvania grow and flourish.
Requests for Information
As part of its work, PNE is routinely called upon to create and coordinate responses to Requests for Information. RFI’s are essentially requests for site selection proposals, asking a region to make a formal case regarding their ability to accommodate a business’s needs.
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In 2017, PNE coordinated Northeastern Pennsylvania’s response to the Amazon HQ2 Request for Information. Amazon’s search for a second headquarters location — projected to be a $5 billion project resulting in the creation of 50,000 direct jobs — captivated North America to an extent unprecedented for a site selection project.
Amazon received 238 responses from cities and regions throughout the continent. Because of PNE, one of those was a submission from Northeastern Pennsylvania. While our region was not ultimately selected as one of the twenty finalists, this effort paid dividends that will continue well beyond HQ2. PNE continues to use the data assembled for the Amazon HQ2 project, repeatedly drawing upon it for subsequent proposals.
“The Amazon HQ2 RFI was Northeastern Pennsylvania’s first truly regional submission to a Request for Information,” Augustine said. “Under PNE’s leadership, it will not be the last.”
Regional Site Tours
Penn’s Northeast serves as the single point of contact for companies looking to locate to Northeastern PA. One of the resources offered is the ability to take prospects from one location to the next, introducing the companies to the local economic development directors as well as elected officials. PNE also assists with incentives and workforce development issues.
Foreign Investment
In the last five years, FDI or Foreign Direct Investment has significantly increased in NEPA. PNE works directly with the State’s Office of International Business Development and their many partners stationed across the globe to attract companies to our region.
Trade Shows and Conferences
Penn’s Northeast promotes the region at numerous real estate trade shows and specialty conferences. These events are one of the ways that the organization makes new contacts and connects with industry practitioners on behalf of the region, while keeping current on specific industry trends.
Events
PNE holds a variety of signature events designed to showcase Northeastern Pennsylvania and its assets to the site selection community and to potential businesses.
These events include Broker Events, which connect PNE members with real estate professionals working within the metropolitan areas that produce most of our leads.
In 2018, Penn’s Northeast introduced its newest event — the inaugural NEPA Real Estate Summit. At the Summit, PNE convened a group of expert panelists who discussed every aspect of Northeastern Pennsylvania’s commercial real estate sector — the commercial/industrial market, the office market, health care, and downtown redevelopment — in deep detail, allowing participants to come away with new insights about regional trends and opportunities.
Real Estate Database
Bringing new companies to Northeastern Pennsylvania means having the available sites and buildings to accommodate a new facility. Our region is fortunate to have an ample supply of inventory to market to outside prospects, and one of PNE’s key responsibilities is to ensure that prospects are well informed about the full array of properties that are available throughout the PNE service area.
To accomplish this mission, Penn’s Northeast created the region’s first comprehensive online real estate database. It provides prospects with available office and industrial sites and facilities from our partners as they come on the market.
The database can be accessed by going to www.pennsnortheast.com.
Penn’s Northeast also uses this same information to populate the Commonwealth of Pennsylvania’s “SiteSearch” website with the same data.
It can be accessed at www.pasitesearch.com.
Business and Industrial Park Maps
De asemenea, nord-estul Penn creeaza si mentine un portofoliu de harti cu parcuri de afaceri cu harti detaliate a 28 de parcuri de afaceri diferite in judetele Lackawanna, Luzerne, Monroe, Schuylkill si Wayne. Aceste harti, care sunt actualizate in mod regulat, evidentiaza terenuri si cladiri disponibile, afaceri existente, infrastructura si stimulente fiscale disponibile.
Versiunile tuturor hartilor sunt disponibile pe www.pennsnortheast.com.
Cititi editia I AICI!
Descarcati Seria Parcului Industrial AICI!
https://www.timesleader.com/category/industrial-park-series
Scris de: Bill O’Boyle – [email protected], John Augustine & Rachel Antosh Hawk
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