@rrhoover @chrismessina @eriktorenberg Thanks Erik! I date younger men, usually in their 20s, and realized some years back that I was encountering, very personally and intimately 😉 what happens when total freedom of access to hardcore porn online meets our society’s equally total reluctance to talk openly and honestly about sex, and results in porn becoming sex education by default. I decided to do something about that. In 2009 I launched a clunky little no-money ‘Porn World vs Real World’ website makelovenotporn.com with a mildly notorious TED talk. The response was extraordinary. The world welcomed this initiative with open arms (people from all around the world email us every day thanking us for what we’re doing) and I saw the opportunity for a business solution to a huge untapped global social need, because I believe the future of business is doing good and making money simultaneously. MakeLoveNotPorn.tv is the result: the dot com site brought to life in videosharing form (I’m a believer in ‘Communication through demonstration’) with a revenue-sharing business model. We’re not porn, not ‘amateur’, but creating a new category of socially acceptable/shareable #realworldsex as a real-world counterpoint to porn – what YouTube/Facebook would be if they allowed sexual self-identification and self-expression. At two years old in public beta, we have over 300,000 members; we’re global (our second highest source of traffic after the US is China – where interestingly we’re not blocked); taking in revenue every month (received wisdom is ‘Nobody pays for porn’, but they’re paying for #realworldsex); some of our MakeLoveNotPornstars are making four figures at each payout with our revenue-sharing model (we’re part of the sharing economy, just like Uber and Airbnb); and we’re working. A 23-year-old man wrote to us recently: “great site. It’s what I was looking for for a long time. I find the website awesome, It shows real women and it celebrates sex and intimacy. your site makes me want to have sex in a grown up honest and respectful way.” Going forwards, we’re ready to scale, and so we’re just now embarking on raising a round of funding to enable us to do that.
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We’re the startup the world asked for, and funding will enable us to build out our platform in ways our community is asking for, actively market (our growth to date has been organic) and activate a number of planned additional revenue streams, including one I characterize as ‘the Khan Academy of sex education’ (more details on request :)) (Data is also a very interesting opportunity for us.) Our aim is to scale MLNP to a billion dollar business. There is a huge amount of money to be made, not just in sex, but in socially acceptable, shareable sex. In #sextech, when you normalize people feeling great about publicly buying into your brand; publicly doing what they do with all other products/services – advocate, share, recommend; and publicly badging themselves as brand ambassadors – you potentially double, triple, quadruple returns. The demonstration of that potential is out there right now. EL James is currently the highest income-grossing author in the world, FiftyShadesOfGrey broke publishing records, and the movie just had a record-breaking opening box office weekend. That’s the financial power of socially acceptable, socially shareable sex. And that’s the huge financial + socially beneficial opportunity we’re going after. Who’s with us? 🙂
